B2B Marketing Strategy Playbook – An actionable training to predictably growing B2B sales.
Align your marketing, sales, and executives on the focus target market, positioning, channels, campaigns, and content to land ideal customers, grow your deal size, and accelerate your pipeline
Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.
- Stop relying on only your gut feeling or copying others when making strategic decisions, launching new marketing programs, or penetrating new markets, and making the right decisions that will help to grow a business
- Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary
- Get executives and sales buy-in, then gaining the marketing, sales, and development resources to commit to a specific launch time
- Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
- Align execs and sales on what success looks like
- Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
- Develop a unique value proposition and select the right positioning strategy to stand out from the competition and resonate with customers
- Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
- Produce an accurate estimate of budget, team, tools to achieve revenue goals
- Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guesswork
THE B2B MARKETING STRATEGY PLAYBOOK IS FOR YOU IF
- You want to predictably grow B2B companies
- You struggle to align executives and sales
- You want to move the needle and develop marketing programs that source pipeline and revenue
- You want to get skills that will help you to lead the B2B marketing teams and become CMO/VP of marketing
MEET THE INSTRUCTORS
We’re Andrei Zinkevich and Vladimir Blagojevic, with 30 combined years of experience in B2B marketing and sales, working with 100+ B2B companies across the globe.
Since 2013, we have worked with 100+ B2B tech and service-based companies from the United States and Europe that have high ACV (average contract value) and long sales cycles.
We developed a go-to-market strategy framework that was successfully implemented in production automation, fintech, software development, hardware, cybersecurity, healthcare consulting, and many other verticals.
We documented the framework and created an all-action course for B2B marketers and startup founders that contains everything you need to develop an effective marketing strategy to predictably grow your business.
Since 2017 we have successfully delivered 50+ marketing audits to B2B companies with high ACV and complex sale cycles.
Name of Course: B2B Marketing Strategy Playbook | Release Date: 2021
Author Price: $249| Our Price: $30
Delivery Method: Free Download (Mega)
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