Bob Iger Teaches Business Strategy & Leadership
In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm.
Now, through case studies and lessons from 45 years in media, he teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.
What You Learn Inside Bob Iger Teaches Business Strategy & Leadership
Meet your new instructor: former CEO of The Walt Disney Company. In his introduction, he talks about what he’s learned from great teachers and what he wants to share with you.
2. Using Your Time Effectively
To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about making time for focus and reveals just how early he wakes up.
3. Focus, Strategy & Priorities
Bob believes you must narrow your focus to develop a successful strategy. He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.
4. Taking Giant Swings: Pixar Acquisition Case Study
Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.
5. The Art of Negotiation
Bob shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.
6. Creating Brand Value
It goes without saying that the Disney brand is powerful. Bob explains why the brand needed to evolve while staying true to its core in order to stay relevant.
7. Expanding Your Brand: Marvel Acquisition Case Study
Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.
8. Anticipating What Consumers Want
Bob gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut. He uses the films Black Panther and Captain Marvel to illustrate his point
9. The Importance of Risk-Taking
Bob shares why he thinks taking risks is essential to success, even when they end in failure. He uses an example from early in his career when he made an epic mistake that ultimately yielded a huge success.
10. Navigating Complex Deals: 21st Century Fox
The process to acquire 21st Century Fox was complicated and time-consuming. Bob walks you through the deal and explains the challenges.
11. Managing Industry Disruption: Disney Plus Case Study
One of Bob’s superpowers is his ability to predict where the industry is headed. He talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.
12. Tenets for Success
Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.
To conclude, Bob wishes students the best on their future, encouraging them to lead with integrity and advocate for a better world.
Section 1 - Introduction
Section 2 - Using Your Time Effectively
Section 3 - Focus, Strategy & Priorities
Section 4 - Taking Giant Swings Pixar Acquisition Case Study
Section 5 - The Art of Negotiation
Section 6 - Creating Brand Value
Section 7 - Expanding Your Brand Marvel Acquisition Case Study
Section 8 - Anticipating What Consumers Want
Section 9 - The Importance of Risk-Taking
Section 11 - Managing Industry Disruption Disney Plus Case Study
Section 12 - Tenets for Success
Section 13 - Conclusion
Section 14 - Resources