Mojca Zove – The Science of Facebook Ads Professional

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The Science of Facebook Ads Professional

After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too.

The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.

And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

  • Define your target audience and the exact strategy for reaching them
  • Determine tangible and reachable goals with The Backwards Method
  • Distribute your Advertising Budget across campaigns and audiences
  • Design an ad that attracts attention and communicates your brand
  • Optimize your campaigns using a result-based approach

The Science of Facebook Ads: Course Curriculum

The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:

1. FOUNDATION

  • Setting Up Your Business Manager
  • Introduction To The Facebook Pixel
  • Facebook Page Basics
  • Facebook’s Advertising Policies

2. FACEBOOK ADS FRAMEWORK

  • Facebook Ads Hierarchy
  • Orientation Practice
  • Level 1: Campaign
  • Level 2: Ad Set
  • Level 3: Ad

3. DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

  • It’s All About The Funnel
  • Defining Your Goals: The Reverse Method
  • The GAAA Principle
  • Calculating Ideal Costs
  • Technical Implementations

4. TARGETING

  • Introduction to Targeting
  • Option 1: Custom Audiences Option 2: Lookalike Audiences Option 3: Saved Audiences Defining Your Target Audience

5. FINALIZING YOUR FUNNEL 

  • Detailing Your Funnel
  • Budget Planning

6. GETTING CREATIVE

  • The Secret To A Successful Copy
  • Facebook Ad Design Principles
  • Design Tools
  • Designing The Ad Video Ads

7. LAUNCHING YOUR CAMPAIGN

  • Level 1: Campaign
  • Level 2: Ad Set
  • Level 3: Ad
  • Celebration!

8. POST LAUNCH

  • Appealing to Facebook
  • Observing the results – Setting Expectations

9. DOCUMENTING YOUR WORK

  • The Importance Of Documenting
  • Tool Recommendations & Documentation Structure

10. ANALYTICS – METRIC-BASED OPTIMIZATION 

  • Observing The Right Metrics
  • Personalizing Your Presets
  • Optimizing Your Ads With Facebook Breakdowns
  • Advanced Optimization with Delivery Insights

11. REPORTING

  • Creative Reporting
  • Using Campaign Tags And Filters

12. TROUBLESHOOT

  • Finding The Leaking Bucket
  • Reach Problems
  • SOS: Performance Dropping

13. ANALYTICS – METRIC-BASED OPTIMIZATION 

  • Launching A/B Tests
  • Scaling Your Facebook Ads Efforts
  • Expanding Your Funnel

14. DON’T STOP

  • COMING SOON: Bonus Modules!
  • MODULE 1 - FOUNDATION
  • MODULE 2 - FACEBOOK ADS FRAMEWORK
  • MODULE 3 - DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY
  • MODULE 4 - TARGETING
  • MODULE 5 - FINALIZING YOUR FUNNEL
  • MODULE 6 - GETTING CREATIVE
  • MODULE 7 - LAUNCHING YOUR CAMPAIGN
  • MODULE 8 - POST LAUNCH
  • MODULE 9 - DOCUMENTING YOUR WORK
  • MODULE 10 - ANALYTICS - METRIC-BASED OPTIMIZATION
  • MODULE 11 - REPORTING
  • MODULE 12 - TROUBLESHOOT
  • MODULE 13 - ANALYTICS - METRIC-BASED OPTIMIZATION
  • MODULE 14 - DON'T STOP
  • MODULE 15 - MULTIPLE WORKSHEETS, TEMPLATES & LIBRARIES!

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